Fedra Meetings & Events – Pagina 25 – THE ITALIAN WAY TO EXCELLENCE

Top 5 Apps and Gadget to stay on the go

Posted on 8 Giugno 201618 Luglio 2017 by Fedra

As event planners, we are always on the go. We’re traveling from airport to airport, taking site visits at random locations and working in the closest Starbucks we can find. It’s easy to feel like we aren’t being as productive as we are when we are in the office.

But, while there is nothing like sitting in front of your desk at the office, there are a lot of tools that can help you while you’re traveling. Imagine if you could be nearly as productive on the go as you are in the office. Here are the top five apps for event planners on the go!

Karma Wi-Fi

One of biggest frustrations while traveling is to get access to reliable Wi-Fi.

Clients need a document uploaded and it could takes hours just to try and find a place that will have a strong enough signal to upload the document needed.

With Karma, you can take your hotspot on the go. And, the best part is that you pay for only the data you use. Rather then find a package through your mobile provider that gives you 2GB a month, you can pay only when you need it. It’s really flexible and reliable.

Dropbox

Dropbox is a file storage platform. It allows you to upload the documents that you need on the go and share them, as needed. Their mobile app is great as well and you can access the documents you need, make changes, and re-share them with the appropriate people.

The Pages App

This app is a really great tool for checking notifications, responding to messages and making sure that we are engaging on a regular basis with our Facebook audience.

The general Facebook app is incredibly underwhelming when it comes to brand management, so rather than waiting until you get back to your desktop to deal with a comment on your Facebook page, you can now do it while you are waiting for the train or sitting on the bus.

Slack

Slack is a new team communication tool where you can filter feeds, create conversations and eliminate email. This tool is designed for collaborating as teams so it’s a great option to use for your employees. It manages their conversations and keeps them in this platform instead of everything being in your email. And, their mobile app makes it easy to stay connected and updated on the go.

LogMeIn

This app is great because it will allow us to log into our desktop from our mobile and access files that we need. Sometimes, there’s simply no greater answer then having direct access to your desktop.

10 Healthy ways to avoid the afternoon slump

Posted on 6 Giugno 201618 Luglio 2017 by Fedra

As inconvenient as that predictable postprandial plunge between 2 and 4 p.m. can be, scientists tell us it’s actually a biological imperative, a mini version of the drowsiness we feel just before bedtime when our core body temperature drops, signaling the brain to release that heavenly chemical dream weaver, melatonin.

Some cultures embrace the slump with a midday siesta; ours not so much. In fact, we westerners tend to make matters worse by giving nary a nod to breakfast, then overcompensating with a carb-crazy lunch and sugary chaser, the perfect prelude to a mid-afternoon plunge. What’s more, once the yawns hit, a caramel latte or candy bar on the run will only provide temporary relief, if not make matters worse.

Here are 10 healthy habits that will help stave off an afternoon siesta:

Declare a time out

Five minutes of alone time to sit, practice deep breathing and clear your mind will put you on a better mental footing to face the rest of the day.

Go for a walk

There’s nothing like a little fresh air, exercise and change of scenery to recharge your metabolism for the work ahead. If the weather outside if frightful, walk briskly down a covered breezeway or up and down a flight or two of stairs to get your blood moving.

Have a drink (No, not that kind of drink!)

A tall glass of ice water does wonders to stave off sleep and rally your metabolism. But avoid alcohol; the sugar content leads to plunge city.

Wrangle your incoming

Counter an approaching plunge by shifting your focus to the texts, voice mails and emails that have amassed while you were busy. It’s a great way to divert a downward spiral and be productive at the same time.

Have a snack (No, not that kind of snack!)

Boost your metabolism with an energy-rich snack. Fresh fruit, trail mix with nuts, or whole-wheat crackers with string cheese are good choices if available. If your only option is vending machine fare, peanut butter and crackers provide a welcome carb-protein pick-me-up. But avoid candy; it lets you down fast.

Plug into your playlist

Spending a few minutes listening to upbeat, engaging music can pick up the beat when it starts to lag. Personally, I’d steer more toward Taylor Swift’s “Shake It Off” and Meghan Trainor’s “Lips Are Movin’” than, say, Adele’s “Hello.”

Plan tomorrow

Getting a jump on coordinating the appointments and tasks you’ll face tomorrow can interject a welcome wider perspective into your day and clear your mind for a relaxing evening.

Take a reading break

Words have a way of reviving and relaxing us when the minutiae of the day starts to take its toll. Keep a book of inspiring quotes, jokes or meaningful reflections handy or bookmark the same online and use these to revive and reset your mood as needed.

Open the curtains

Feeling drowsy? Part the curtains and welcome in as much sunlight as possible. A 2006 scientific study found that 20 minutes of exposure to bright light increased alertness and boosted brain response. The reason? That old dream weaver Melatonin can’t be produced in bright light.

Catnap if you can

If time and circumstances permit, a 20-minute nap (but no more) can do wonders for your energy level. Scientists caution, however, that catnaps are not a good option if you suffer from insomnia, as they may make nighttime sleeplessness worse.

What’s your name?

Posted on 3 Giugno 201618 Luglio 2017 by Fedra

What’s the first thing to know in any new relationship? The other person’s name, of course.

So why do so many of us have trouble putting names to faces? Do some people’s brains come wired with the skill? Not at all. They care. They know it’s important.

The secret is out: Everyone, from your boss to your assistant, needs to work at it.

The first and most important step: recognizing the strategic advantage of using people’s names when you’re talking to them.

Here’s a common strategy for remembering names, which you can fine tune to suit yourself.

Focus

Seize the moment as soon as you meet someone new. Lock eyes and offer your hand. If you missed the name, ask for it. Then use it immediately. “Hello, Jason, “or “It’s nice to meet you, Allison.”

Ask a question

If necessary, ask if you’re pronouncing the name correctly. The other person will appreciate that you care enough to get it right. If appropriate, ask for a business card so you can see the spelling—that’s another chance to etch the name deeper into your mind.

Now, resist the urge to launch right into your side of the conversation. Ask a question instead, and make mental notes about what your new acquaintance is saying while repeating the name silently to yourself.

Create a link or picture in your head

If the name is the same as someone’s you know, picture them standing together. When it comes to encoding memory, the more color and movement you can give the image and the sillier the better. Alliteration works well for some. Rhyming, too. Carrot-top Karen? Carin’ Karen? Dan from Detroit with the dimple?

End the conversation by repeating the name

“It’s so great to meet you, Homer.” “Hope to see you at the session later, Marge.” Then silently repeat the name to yourself.

Keep a record

As soon as practical, write down the name along with a few relevant attributes. If the person gave you a business card, you might jot a note or two on the card. Finally, back home, go over your notes before filing for future reference.

It takes commitment and effort to remember names. But it’s a skill anyone can master, and it gets easier with practice.

Event reminders: how many is too many?

Posted on 1 Giugno 201618 Luglio 2017 by Fedra

Our audience is being bombarded by email marketing and email reminders. So how much is too much? And what email campaigns really capture attention? Here are a few tips.

Engaging content

It’s no secret that the key to our audience’s heart is content that engages.

Think about the value that your email marketing brings to them. Not only are you pushing an event, but what can you give to them in addition?

Perhaps a recap of helpful articles from your website that they may have missed, a summary of trends that will be interesting to them, or other ways of providing value so that your audience clicks and engages.

Engaging subject line

You can have great content, but if no one opened your email, you only get so far.

The art of subject lines is more complicated than ever, but definitely an art worth learning.

You can try personalizing the subject line so that your attendees first name is in that prominent location.

Segment

It’s very important to email people who register for your event frequently. The key is segmenting and specializing.

Don’t send the same confirmation email over and over to the same attendee.

Take them through a pipeline – ask them to download your app, highlight some of your speakers, introduce them to other people will be attending. And, segment your list so that the content they receive is customized for them.

Perhaps you have one email confirmation going to speakers, a different one for sponsors, one for longtime supporters, another for people who are coming to your event for the first time.

This, of course, is a lot more work on the writing side, but it allows your emails to be much more personalized and will help your attendees find the value in repeat communications.

How To Use Lighting At Your Event

Posted on 27 Maggio 201618 Luglio 2017 by Fedra

Lighting can make or break your event experience. If the lights are too bright your event may seem stark and cold. If your lights are too dark guests may miss important elements of your event and design. Well placed lights can create ambience at your event. Great lighting will allow you to get more impact from other items such as floral arrangements and other decor. You can also use lighting to direct your guests attention to events going on within your event, or to grab their attention.

Uplighting At Your Event

Uplighting is a great way to create an atmosphere at your event. Rooms can look bland if you do not use perimeter lighting. This is especially important for a simple more basic venue such as an empty ballroom, gallery, or conference center which can tend to be bland if you do not add in lighting and color. These venues do not have a lot of character to begin with you will need to build ambience with more lighting and decor. It’s a great way to tie in a color that goes with your theme and create a wow factor upon guests entering the room.

Using Gobo’s

Gobo’s are a great way to add an element of design and depth to your event. Simply stated a gobo is a beam of light with a metal stencil over it that creates a pattern. Gobos can project any design or pattern including abstract shapes, patterns, pictures, and company logos. You can project gobos onto ceilings, floors, and walls, they are a great way to add visual interest.

While gobos are great for transforming your event by giving it a dynamic atmosphere and feel, they can be used to promote your brand. Seeing your brands logo in bright crisp lighting will create a visual impact that surely will not go unnoticed.

Gobos can go almost anywhere and are highly flexible, work perfectly with many types of events from conventions, to galas and even weddings. Below is a photo from a corporate event we did where we projected their logo onto a venue wall.

Create A Light Show

A light show is a really fun way to grab your guests attention. Light shows are often combined with the first two lighting techniques. However, unlike the first two lighting options these lights will be constantly moving and flashing because a lighting engineer designs a custom show specifically for your event.

Lighting shows are often used at corporate events before an awards ceremony or speeches to quite the crowd and build excitement for the main event. We also use them to create an amazing dance vibe at galas and high energy concerts. Light shows make a very memorable experience and keep the energy high at events!

Highlight Design with Pin Lighting

Pin lighting is an excellent way to direct attention to certain parts of your event. Using a spotlight creates a dramatic effect that can transform centerpieces, decor elements and table settings into incredible pieces of art. Not only do pin lights add drama to your event lighting, but they also provide separation that is often needed between dark table linens and centerpieces allowing the centerpieces to pop and stand out. Pin lighting will make your event design a more dynamic visual experience.

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