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How to transform your inauguration in an event

Posted on 25 Luglio 201710 Febbraio 2023 by Fedra

You spent time and money into the opening of an activity, you passed unscathed a jungle of bureaucratic demands, an odyssey of restructuring and supply contracts… And now you arrived at the inauguration day. The real work starts now.

In the first month of life, in fact, a new business forms the basis of his reputation: the choices made at this stage will affect the future of the whole enterprise.

The opening of your activity is not only a necessary step before you start to work seriously, it is a fundamental and irreplaceable element in the promotion of your business.

Here are five ideas to make it memorable.

The rules of good neighbourliness

Make sure that the opening will serve to reinforce the good neighbourly relations with residents and other merchants of your way.

If possible, transform everything into an event with music and drink in the street, but, if your location does not allow it, remember to personally invite other traders in the area and generally make sure that their businesses can benefit from the traffic generated from your inauguration.

Pictures or it did not happen

Invest in a good photographer. Of course, an Instagram filter can do wonders, but it can not compete with a professional photo shoot, which also remains visible long after the event on your website or on your Facebook page.

There’s no sandwiches tray photographed with the smartphone that can compete with a well post-produced photo of your guests enjoying the event with a good glass of white wine.

Special moments streaming

Until recently, the online streaming option was available only in front of substantial budget. Today, thanks to Periscope and other similar platforms, a smartphone connected to internet can provide to a real live session.

Focus on something that really captures the attention of your potential audience, such as music or entertainment gadgets as gifts (see point 4).

All customers are special

But those who are at the opening event are more, so prove it with a small gift to each one.

Put in your budget, among the promotional investments, a number of discount vouchers, gadgets or coupons, to give to your attendees.

This is the best way to capitalize on the enthusiasm of the event and start building a loyal customer base and a good reputation for your business.

The difference between the opening event and the school party…

… It’s all in the buffet. Forget all the garden tables, glasses and plastic bottles and sandwiches tray. Invest instead in a small but high-quality catering, presented with elegance, and in some decoration suited to the spirit of your business.

How wellness influences your business [Infographic]

Posted on 21 Luglio 201721 Luglio 2017 by Fedra

There are many ways to be at your best for an event.

If you can’t fix a gym session in your weekly schedule, here there are some tips you could use everyday.

In conclusion

The benefits of brief bouts of exercise during the workday go beyond physical fitness: you are improving your ability to absorb and retain information.

If you follow this few tips, your performances at work will get better.

How to work a room

Posted on 7 Ottobre 201618 Luglio 2017 by Fedra

Knowing how to ‘work a room’ is a valuable talent.

Make it your mission to meet as many people as possible. Don’t spend all of your time with only one or two people. Even if you buttonhole CEOs, they probably don’t want to spend the whole evening with you glued to their elbow.

Introduce people to other people: everyone is there to meet people. By introducing people you know to others, you are helping the process and creating goodwill to boot.

Obviously, you are there to sell yourself, but don’t just turn into a speechmaker.

Ask questions to get others talking about themselves. Most everyone likes to talk about themselves. And, you could learn some valuable info that you can use later. For example, if someone mentions that their son is on the football team at school, at another meeting it makes a great opening to ask about how their son’s team is doing.

Reserve two pockets for business cards. One pocket is for your cards. The other pocket is where you put cards you receive from others. This keeps them separate and you don’t hand out someone else’s card inadvertently.

Turn your cell phone off. Interruptions are distracting and make it appear that you value your caller more than the person you are talking with.

The old adage of not discussing politics or religion holds true. With so many divergent opinions out there, you do not want to get embroiled in an argument you cannot win. It is the best way to make a bad impression.

And, lastly, industry receptions may look like a party, feel like a party and sound like a party – but they are not parties. They are social business events. If you drink too much and make a fool of yourself, people will remember that about you for years.

6 Ways to refresh your annual conference

Posted on 5 Ottobre 201618 Luglio 2017 by Fedra

An annual conference provides the unique opportunity to bond relationships between peers, clients, investors, vendors, and prospective business partners.

It creates a stage where people can come together and reflect on exceptional accomplishments as well as opportunities missed throughout the year, creating a reflective and honest environment.

This atmosphere can act as the perfect catalyst for supercharging your whole company and motivating members to move forward together towards a common objective.

Your annual conference can prove to be productive time well spent if your audience is engaged and people are poised to collaborate. Here are some ways to breathe life into your annual conference:

Change the scenery

Create anticipation for your meeting even before attendees step foot inside the door.

Host your annual conference in a different location from where you do business to give a feeling of a fresh start and unlimited possibilities. For example, if your office setting is typically in an urban industrial area, try hosting your conference at a forested retreat surrounded by wildlife and natural habitat.

A change in scenery can completely alter the way attendees approach issues and transform perceptions.

Plan some functional free time

Try balancing out a lecture-heavy agenda by adding other non-traditional activities to the mix.

Building excursions, recreation opportunities and friendly competitions into the schedule provides an outlet for creative thinking, thus giving attendees the chance to regroup and fully engage during traditional work sessions.

Sample activities can be as simple as furnishing a bike for each attendee to explore a nearby trail system, or simply providing interactive maps for attendees to discover must-see places throughout the host city.

Get to know your peers

With so many great minds in one place, try to make it easier for people to reach out to one another and start meaningful conversations. Ask attendees to fill out a “nametag” that includes not only a name but also lists the one accomplishment he or she is most proud of for the year, or a question he or she is hoping to have answered by the end of the conference.

This is a great way to get individuals interacting to share similar accomplishments and goals.

Break from the classic break

Sitting stationary for long periods of time is not good for the mind or the body.

Intermittent breaks allow attendees to move around and shake off stiff limbs, clear heads, and seek refuge after a morning filled with strong coffee and bran muffins. Take coveted break time to a whole new level by inviting in special relaxation and movement experts to help loosen the tension.

A few easy yoga moves in the fresh air will get people bending and stretching to increase blood flow and brain function, while a visiting chair massage specialist can ease the aches of sitting all day and give attendees a chance to temporarily zone out so they are less likely to do so in the middle of the session.

Interactive food fare

Food relaxes the atmosphere and helps sustain positive energy levels throughout a conference. Instead of opting for the regular ol’ soda and sandwiches theme, change it up a bit for a new spin on snacking.

Rather than one generic buffet, offer diverse lunch stations with different types of cuisine available in each area. There can be an Italian-themed create-your-own-pasta station, a sushi rolling area, or a station offering food distinct to the area in which you are hosting your conference.

Change the furniture

At one time, banquet chairs in meeting rooms were replaced by ergonomic seating. Now ergonomic seating is being replaced by bean bag chairs, overstuffed couches and “living room” areas where groups can meet and talk in a less formal and more comfortable venue.

Whether it’s incorporating aromas to energize the room, or requesting fitness balls and free weights for breaks at association events, the smallest ideas can breathe life into your traditional conference.

Utilize some of these tricks during your next conference for a brand-new approach to the old way of doing business. They will help foster great ideas to propel your business into the future.

The Perfect Agenda

Posted on 4 Luglio 201618 Luglio 2017 by Fedra

Agendas can greatly improve the efficiency and productivity of any decision process.

One good agenda can cut the number of meetings needed to complete a project in half and greatly reduce the tendency for meetings to branch off into discussions that are not useful to goal achievement.

The goal of an agenda is to facilitate the decision-making process among group members.

This may be for a technology upgrade or a budget discussion.

The agenda helps to keep meeting attendees focused on the final decision.

Agendas also make it easier to evaluate the success of the meeting by providing a checklist for follow-up and accountability.

The Role of an Agenda

The first line of the agenda should state the goal and purpose of the meeting.

Some agenda formats prefer to state the goal along with sub-goals after each agenda item. Both formats establish a framework for discussion. Agendas can vary from simple to complex.

They can include attachments and reading material or the agenda from the previous meeting.

The type of format used is generally established by the formality and length of the meeting.

A good rule of thumb is that the format should match the dress of the meeting participants; that is, a meeting full of sandals and shorts can get by with an informal agenda while a room full of suits may require a formal agenda.

Formats

The short or informal meeting can be subsumed into an email or a meeting reminder.

It might contain one line for the goal of the meeting and then three to five short discussion points.

The long agenda is usually a full page, which includes a title, meeting location, date and time, goals and topics or points of discussion. Long meetings should also include times for each discussion topic and the name of the presenter.

Both agenda formats should end with a section for “Next Steps” for follow-up. These “Next Steps” will become the basis for agenda topics at the next meeting.

Check the infographic below for some agenda format examples:

7 Tips for better sleep on the road

Posted on 29 Giugno 201619 Luglio 2017 by Fedra

If there’s one thing planners need, it’s a good night’s sleep. But it’s not always easy to do when there are hundreds of event details swirling through your brain at 2 a.m.

Head out on the road, add an unfamiliar bed, a few time zone changes and an over-stuffed schedule, and sleep can become even more elusive. So what’s the solution?

Plan to sleep, as in, put the pieces in place, prep your mind and body and set the stage for sleep success, no matter where in the world you lay your head. Here’s how:

1. Pick your room wisely

Ask for a room that’s a long way from typical hotel noise-makers like guest elevators, room service/housekeeping elevators, ice machines, vending machines or laundry areas. Also steer clear of guestrooms near function rooms, lobby bars or outdoor pools, particularly in ‘party towns’ like Miami, New Orleans, Vegas, etc., where events can be loud, long and impossible to sleep through. In bustling cities, rooms on higher floors will put a bit more distance between you and the din of nearby highways and early morning garbage truck pickups.

2. Embrace the ‘Do Not Disturb’ sign – and the security latch

Whether you’re dealing with jet-lag or just need a 20-minute nap, you’ll sleep a lot better if you embrace the power of the Do Not Disturb sign – it’s your first line of defense against the well-intentioned but sleep-disruptive knocks from hotel staff. The second line of defense: flipping the door lock and security latch to prevent intrusions.

3. Wear your sunglasses…at night?

Though it may sound a bit strange, and look a bit odd to the room service guy, wearing ‘blue blockers’ or a pair of sunglasses with amber lenses at night can help you fall asleep more easily, particularly if you go to bed clutching a smartphone or tablet. Why? Because screens blast blue light into your eyes, which the brain interprets as daylight. All that light suppresses the release of our fall-asleep chemicals and triggers the release of daytime-alertness-chemicals, right at the time when we’re trying to drift off.

Don’t have amber shades? Then improvise with your usual sunglasses to reduce the ‘screen-shine’ and always remember to dim screen(s) to the max to prevent those middle of the night texts from lighting up your room and waking your brain.

4. Put the brakes on your brain

You’ll sleep better if you put the brakes on the brainwave activity that can keep you over-revved at night. Start by shutting down the laptop, TV and smartphone at least an hour before you plan to go to sleep. Next, strap on the headphones and tune into a sleep-inducing play list or guided meditation to help you drift off.

You can also try Brainwave Power Music which utilizes ‘binaural beats,’ a therapeutic collection of meditative sound patterns designed to help encourage deep, restful sleep.

5. Wind down your body

The simplest way to prep your body for sleep is with a hot bath. Some tub time will help open the blood vessels and relax muscles, making sleep come more easily. To boost the sleep-promoting effects, some lavender essential oil added to the bath or spritzed around the room can help cut anxiety and insomnia according to a recent British study from the University of Southampton.

6. Deprive your senses

When you’re sleepless in Seattle or wide-awake in Wellington, black-out curtains, earplugs and eyeshades are essential to getting a good night’s rest. Forget to pack the plugs and shades? Then improvise. Try sleeping with a hand towel or spare t-shirt across your eyes to block out light and put bed pillows over your ears to tamp down extraneous noise.

Also—never sleep with the TV on. The constantly flickering light, subtle as it may seem when your eyes are closed, will trick your brain into thinking it’s daytime, making falling asleep and staying asleep more difficult.

7. Ring them bells

When you have an early event to manage or a pre-dawn flight to catch, concerns about sleeping through the alarm can keep you awake and undermine the quality of your sleep once you do finally drift off. Instead of tossing and turning, my strategy is to make it virtually impossible to oversleep – thus the multiple alarm technique, no ‘snooze’ button necessary:
·      Start by setting the alarm on your iPhone and your iPad, placing both well out of arm’s reach.
·      Add to that a wake up call, plus a follow-up call.
·      Top it off with a scheduled-the-night-before room service breakfast delivery, and you’ll be ready for action.
·      Need a bit more backup? Then re-purpose your old, decommissioned Blackberry and use it as an alarm clock. It’s loud, can go for days without charging and never fails.

Top 5 Apps and Gadget to stay on the go

Posted on 8 Giugno 201618 Luglio 2017 by Fedra

As event planners, we are always on the go. We’re traveling from airport to airport, taking site visits at random locations and working in the closest Starbucks we can find. It’s easy to feel like we aren’t being as productive as we are when we are in the office.

But, while there is nothing like sitting in front of your desk at the office, there are a lot of tools that can help you while you’re traveling. Imagine if you could be nearly as productive on the go as you are in the office. Here are the top five apps for event planners on the go!

Karma Wi-Fi

One of biggest frustrations while traveling is to get access to reliable Wi-Fi.

Clients need a document uploaded and it could takes hours just to try and find a place that will have a strong enough signal to upload the document needed.

With Karma, you can take your hotspot on the go. And, the best part is that you pay for only the data you use. Rather then find a package through your mobile provider that gives you 2GB a month, you can pay only when you need it. It’s really flexible and reliable.

Dropbox

Dropbox is a file storage platform. It allows you to upload the documents that you need on the go and share them, as needed. Their mobile app is great as well and you can access the documents you need, make changes, and re-share them with the appropriate people.

The Pages App

This app is a really great tool for checking notifications, responding to messages and making sure that we are engaging on a regular basis with our Facebook audience.

The general Facebook app is incredibly underwhelming when it comes to brand management, so rather than waiting until you get back to your desktop to deal with a comment on your Facebook page, you can now do it while you are waiting for the train or sitting on the bus.

Slack

Slack is a new team communication tool where you can filter feeds, create conversations and eliminate email. This tool is designed for collaborating as teams so it’s a great option to use for your employees. It manages their conversations and keeps them in this platform instead of everything being in your email. And, their mobile app makes it easy to stay connected and updated on the go.

LogMeIn

This app is great because it will allow us to log into our desktop from our mobile and access files that we need. Sometimes, there’s simply no greater answer then having direct access to your desktop.

10 Healthy ways to avoid the afternoon slump

Posted on 6 Giugno 201618 Luglio 2017 by Fedra

As inconvenient as that predictable postprandial plunge between 2 and 4 p.m. can be, scientists tell us it’s actually a biological imperative, a mini version of the drowsiness we feel just before bedtime when our core body temperature drops, signaling the brain to release that heavenly chemical dream weaver, melatonin.

Some cultures embrace the slump with a midday siesta; ours not so much. In fact, we westerners tend to make matters worse by giving nary a nod to breakfast, then overcompensating with a carb-crazy lunch and sugary chaser, the perfect prelude to a mid-afternoon plunge. What’s more, once the yawns hit, a caramel latte or candy bar on the run will only provide temporary relief, if not make matters worse.

Here are 10 healthy habits that will help stave off an afternoon siesta:

Declare a time out

Five minutes of alone time to sit, practice deep breathing and clear your mind will put you on a better mental footing to face the rest of the day.

Go for a walk

There’s nothing like a little fresh air, exercise and change of scenery to recharge your metabolism for the work ahead. If the weather outside if frightful, walk briskly down a covered breezeway or up and down a flight or two of stairs to get your blood moving.

Have a drink (No, not that kind of drink!)

A tall glass of ice water does wonders to stave off sleep and rally your metabolism. But avoid alcohol; the sugar content leads to plunge city.

Wrangle your incoming

Counter an approaching plunge by shifting your focus to the texts, voice mails and emails that have amassed while you were busy. It’s a great way to divert a downward spiral and be productive at the same time.

Have a snack (No, not that kind of snack!)

Boost your metabolism with an energy-rich snack. Fresh fruit, trail mix with nuts, or whole-wheat crackers with string cheese are good choices if available. If your only option is vending machine fare, peanut butter and crackers provide a welcome carb-protein pick-me-up. But avoid candy; it lets you down fast.

Plug into your playlist

Spending a few minutes listening to upbeat, engaging music can pick up the beat when it starts to lag. Personally, I’d steer more toward Taylor Swift’s “Shake It Off” and Meghan Trainor’s “Lips Are Movin’” than, say, Adele’s “Hello.”

Plan tomorrow

Getting a jump on coordinating the appointments and tasks you’ll face tomorrow can interject a welcome wider perspective into your day and clear your mind for a relaxing evening.

Take a reading break

Words have a way of reviving and relaxing us when the minutiae of the day starts to take its toll. Keep a book of inspiring quotes, jokes or meaningful reflections handy or bookmark the same online and use these to revive and reset your mood as needed.

Open the curtains

Feeling drowsy? Part the curtains and welcome in as much sunlight as possible. A 2006 scientific study found that 20 minutes of exposure to bright light increased alertness and boosted brain response. The reason? That old dream weaver Melatonin can’t be produced in bright light.

Catnap if you can

If time and circumstances permit, a 20-minute nap (but no more) can do wonders for your energy level. Scientists caution, however, that catnaps are not a good option if you suffer from insomnia, as they may make nighttime sleeplessness worse.

Why technology is not “the connection”

Posted on 20 Maggio 201618 Luglio 2017 by Fedra

The Social Age is about connections: within networks, through technology, to communities, with each other, over time.

It’s about co-created stories: knowledge built in the moment from multiple sources and filtered through the sense-making groups we belong to.

Co-created knowledge, fragments of spare thought, aligned to build our understanding of how the world is today. And how it will be tomorrow.

And yet agility may not lie down this route. Sure, we still need control, we still need formal structures and we still need formal learning. It’s just that we also need to recognise that it’s only half of the story.

The other half is what surrounds it: wisdom, ground truth, experience. Often not so easily identifiable, deeply grounded within our communities and hard to acquire except through engagement.

We are connected through technology, and yet the technology is not, in itself, connection – it’s what we say to each other that connects us, how we treat each other, support each other, challenge and enlighten each other.

Technology is the mechanism by which we are connected, but communication is what it enables the connection, and communication is about people. About you, about me, about the stories that we share.

Often organizations talk about engagement, as if it’s something mysterious, sought after, elusive. Engagement is, in fact, everywhere. You cannot buy or bestow engagement, you can only earn it.

Those organizations stuck in the past, constrained by old models of working and older mindsets of thinking can never truly achieve engagement because they never truly want it. They never truly want what it brings – curiosity, agility, impermanence.

Identify the people who engage naturally and do everything we can to support, nurture and recognize them, these are the first generations of Social Leaders, the connected strata who will form the foundations of our change community.

If we help these people tell our story, and shape the story, we may achieve greater connectivity with the story.

It will spread and grow under the power of amplification, rather than brute force. That’s the key to change – connection. So our role becomes facilitating, not standing at the top and trying to force the organization to become fit for the Social Age, but alongside it, nurturing and unleashing its natural potential.

It starts with reflection and grows to a community, connected around ideas, around shared values.

To change our organizations, we must create spaces and permissions to connect, and recognize those people who do so, recognize them socially. Celebrate the success that they bring.

How having more energy at work

Posted on 18 Maggio 201618 Luglio 2017 by Fedra

When working with employees and first time leaders around the world, over half (56%) of them spend time on activity that takes lots of effort for very little result. In short, they’re wasting their time. Yet, just a few small adjustments to the way they work can make a big difference to their productivity.

Multi-tasking

Despite what many believe, multi-tasking is not a great way to manage time efficiently nor to get things done: each time someone switches from one activity to another, people suffer from something similar to writer’s block and then need to take time to ‘reset’ their minds between tasks.

The more complex the tasks the more time it takes to re-organize the mind but even brief distractions add up.

Rather than multi-tasking, employees should estimate how long it will take to accomplish an activity and only focus on those things that generate a good return on investment. They should be allowed to block dedicated periods of time in their calendar and discipline themselves to focus on the task at hand during those periods.

Lack of clarity

A lot of work gets done without the benefit of clearly defined goals and objectives but without clarity it is difficult to know whether the right work is getting done and priorities then start to clash.

Sense of meaninglessness

It’s also important for employees to set personal goals which will energize and engage but as we become busier it is easy for meaningful goals to be displaced by urgent things. The longer this goes on, the more stressed a person becomes.

Create a flexible weekly schedule in terms of work and home-life categories of activities job, chores, exercise, family, unstructured relaxation, and so on.

Over-committing

People over-commit for a variety of reasons: they don’t want to disappoint others; they feel they have no choice; they have an unrealistic idea of current commitments or of what is involved in the new commitment.

But those that over-commit can quickly become burnt-out and exhausted.

It’s important to create a workplace culture where it’s acceptable to say ‘no’ at times; that it doesn’t show unwillingness but rather a sign that you are responsible and take your commitments seriously.

Before saying yes, employees should let the person know that they will check their other priorities and time-frames. Before agreeing, they should have a realistic and detailed idea of what the commitment entails and if they can’t do it, then give a reason for declining.

Distractions

We are constantly bombarded by distractions and interruptions in the workplace.

Think of these events as forcing the mind into a multi-task mode, with each event either preventing or breaking concentration and time lost to constant task switching.

To overcome distractions, employers should provide quiet places of work or flexibility to work from home for when employees are working on projects that require concentration. Employees should set aside time periods for specific activities, and discourage interruptions. Email and voicemail checking should be saved for the time between other tasks.

Lack of organization

For some people, organization means files, drawers, cubbies, neat stacks (or no stacks at all), and a complete lack of clutter. For others, it simply means knowing where to look and being able to find what you need right away.

The point of organization is not to fit someone else’s definition of ‘organized’, but for employees to have what they need in an easily accessible place.

They should be encouraged to organize themselves in a way that makes sense to them, to cull information and emails regularly and to recognize that being disorganized is a drain on their time and energy.

Lack of reflection time

Failing to reflect is a vicious circle as it can lead to people becoming stressed and overworked which then means even less time for thinking. This stifles creativity and innovation but also a lack of downtime means many aren’t considering their activities and whether they’re key for meeting their goals and objectives.

Employees should set aside specific time each month or week to reflect on their work, themselves and their long-term goals, and be partnered with a coach or mentor for support (this could be a manager, colleague, or friend outside work).

Perfectionism

Perfection is an indefinable and unobtainable goal that increases workload significantly for very little value. Employers and managers should establish objective quality measures by defining what is ‘good enough’.

But if in doubt, before ‘making it better’, they should ask themselves whether a person, whom they respect, would notice a meaningful qualitative difference if more time and effort was invested.

We can’t of course all work like robots, ensuring that every minute of the working day is used efficiently and productively. There will of course be days where people lack energy and enthusiasm either due to personal issues, ill health or just general ‘off’ days. But with the right motivational leadership in place and a few simple steps to help teams to use time effectively, then output versus activity should be evenly balanced.