networking – Fedra Meetings & Events

Tag: networking

How To Start A Conversation During Events

Posted on 3 Febbraio 201718 Luglio 2017 by Fedra

It’s a fairly easy thing to understand the benefits of forming a network and even easier to want to network with others for your own benefit. But come the actual day of the event, many people may realize that connecting with another person is harder than expected.

For one thing, most events have an underlying reason for why they happen, and most of the time, it’s not for you to network. The networking time given at most events is precious and too short for comfort. What’s more is that the reality is, most attendees stumble into these networking times nervous and anxious with no idea where to start.

Fortunately, there is a way around this. Most experienced networkers know how to best network by doing their homework before any event can help you narrow down your best networking targets and save you some scouting time during the actual event. After that, the only thing that matters is the conversation technique.

To help you get into the groove of things, here are a few ways to break the awkward ice and start the conversation flow:

The “What Did He Say?” Trick

This may not be the most innovative trick in the book, but most of the time, it works. The idea behind this comes from the fact that psychologically speaking, people are very willing to help others. Thus, by opening up a conversation with a request for assistance, you are more likely to get a receptive response.

The actual technique is that if at any point, you find yourself attending the same panel, workshop, or Q&A session with your networking target, be sure to make note of it and catch him or her sometime afterwards. Tap them on the shoulder and apologize for being a bother, then ask him if he had attended the event you both were in.

Inevitably, he will say yes.

That is when you follow up with the lead-in and ask him a question about the content of the session. Something to open up a conversation like, “do you remember what the speaker said about so and so”, or “I was confused about what the speaker said about so and so, did you understand what he meant?”

After stepping into the conversation with this, you can move on to the next step.

The Next Step, Option #1: The Ego Booster

This option is better suited for researchers, professors, and people with certain notable accomplishments previously established. To successfully execute this step, you would need to do your own research ahead of time. The concept behind the ego booster is to first introduce yourself, acquire his or her name, then act as though you’ve heard of him or her.

Having prior knowledge of their work, you can say something along the lines of, “are you, by any chance, the author of {####}?” When they reply yes, you can then follow up with how you’ve read their work and found it fascinating and lead the conversation this way.

People are rarely reluctant to talk about their work and you can harbor a positive conversation by being interested in it. After the conversation has reached the right point, you can begin talking about yourself and how you are related to the field.

The Next Step, Option #2: The Vanity Fair

If your target doesn’t have publications, that’s fine too. Your job to get him to open up is to just ask him questions about himself. The logic is virtually the same: most of the time, people aren’t reluctant to talk about themselves. After you get his name, the next step is to ask him what he does.

The trick here is to not immediately talk about yourself. If he is in a company that makes computers, don’t immediately jump to talking about your own software company. Ask him about his and show your interest. Interjecting a few, “oh, I heard about those, I read that ‘###’ is ‘###’”, would be helpful to keep the conversation flowing. Then, again, after the conversation has reached a good point, you can talk about how you two can help each other.

Conclusion

Conversations, especially with strangers, are never really easy. The key is to relax and keep your ears open for key points in the conversation to ask questions and show interest. What’s really important is that you do your research on their professional profiles and research a little their line of work. That way, it’ll make it easier to keep the conversation flowing.

How LinkedIn Helps You Event Plan

Posted on 27 Gennaio 201718 Luglio 2017 by Fedra

While there certainly are ways to use LinkedIn for events, it has a less viral nature than Facebook, Twitter, Pinterest and Instagram. And it takes a much more intentional focus to make it work for you. That being said, LinkedIn is an incredibly powerful tool and I think you will see there is a lot that can be done – when you know how to work it.

Speakers

Ever wanted to contact a really great speaker and you just couldn’t find the contact information? LinkedIn is the perfect solution to that.

You can look it up, see if you have any connections or groups in common and reach out directly. It’s perfectly acceptable to send a connection request with a detailed message about the fact that you would like to hire them as a speaker.

And, best of all, since LinkedIn is used more sparingly than email, you will often get a response faster than if you were to directly email them.

Of course, it’s a huge benefit if you can name a person you both know or a group you are both a part of. It really helps make a great connection and gets you in the door much earlier.

Groups

When you are publicizing an event, LinkedIn groups are a great way to do it.

Just reach out directly to the group moderators and let them know about the event. Ask their permission to share and perhaps even give their audience a discount.

This is a great way to make a relationship with the group owner and share the word without spamming people.

Direct Connections

Finally, there’s nothing like a personal invitation to an event.

Make a list of all the people who would directly benefit from the event and then I reach out one-by-one to personally invite them to attend. I customize each letter so they know it isn’t a mass mail.

It is time-consuming, but none of the good stuff in life comes for free.

How To Organize A Fundraising Event

Posted on 24 Ottobre 201618 Luglio 2017 by Fedra

Fundraising events are a popular form of fundraising. While they can be great money makers for an organization, they can also be time consuming and expensive. The success of events depends on careful planning.

To help you ensure that your fundraising event is a winner, here are ten major components that you must incorporate into your event plan:

1. Purpose

Before doing anything else, you must decide what the purpose of your event is. Is this truly a fundraising event? Or does it have other goals? Perhaps your organization may be hoping to raise money at the event, but the main function of the event is to gain publicity, or reach out to a new network. Many charitable events have more than one goal. Figuring out the details for your event will depend on knowing what goals you are trying to achieve.

2. Fundraising Goal

In conjunction with the event host committee, organization staff, and key fundraisers, you must decide what amount of money you plan to raise at the event. If this is truly a fundraising event, then everything in the event plan will be geared to raising this specific amount of money. The amount you choose should be what you hope to net, that is, the amount you plan to raise after expenses are deducted.

3. Budget

Every fundraising event plan should contain a complete budget listing all of the expenses that will be required to hold the event. Your budget should include staff, invitations, space rental, catering, entertainment, transportation, security, utilities, and anything else that will be required to make the event a success. Your budget should take into account your fundraising goal, ensuring that you raise that amount above and beyond all expenses. Be sure to leave a little extra room in your budget for unforeseen costs.

4. Leadership

As part of your fundraising efforts, your event will most likely have a “host committee” and one or more “host committee chairpersons.” These people are responsible for contributing substantial amounts to the event and encouraging others to do the same. The host committee is generally composed of wealthy donors, business leaders, or local celebrities. The host committee and chairpersons are not responsible for actually running the event, but are integral to ensuring that you reach your fundraising goals.

5. Target Audience

Who is the target audience for your event? Is this a general fundraiser where everyone will be invited? Or is this event geared towards a specific group like business people, parents, or young professionals? In short, you must decide whom you will invite to your event.

6. Set Up

Your event staff should plan the event set-up well in advance. The set-up includes all of the particulars of the actual event: Where will it be? Will food be served? Will there be entertainment? What kind of dress will be required? What is the itinerary for the event?

7. Marketing

Just like a new product, your event needs to be aggressively marketed to your target audience. You need to convince your supporters that your organization and event are worthy of their time and money. Draw up an entire marketing plan for the event. Possible methods of “getting the word out” include: using your non-profit’s fundraising network, mailed invitations, direct mail, phone banks, word of mouth and the event host committee.

8. Sales

Once you market your event, there must be a procedure in place for making the actual ticket sales, or accepting donations for the event. You must decide whether there will be different contribution levels for the event (such as a flat ticket charge, an extra charge to be invited to a V.I.P. reception in addition to the event, etc.). You must decide who will sell the tickets, how they will be shipped or delivered, and who will be responsible for organizing the incoming information.

9. Practice

While you probably won’t need a full run-through of your event, it is essential that everyone who is working the event know, ahead of time, what their responsibilities are, where they should be during the event, and how the event is going to “flow.” If you are having a large or unusual event, the key event staff may want to have a practice run to make sure that your operation is running smoothly.

10. Thank You

One of the most oft heard complaints from contributors to charitable fundraising events is, “They never even said ‘thank-you.’” Ditto for your event volunteers. Make sure that the organization takes the time to send thank-you notes to everyone who is involved in your event, including contributors, volunteers, staff and vendors. Keep your donors happy… you’re probably going to be asking them for another donation sometime down the road.

Increase Your Event Through Gamification

Posted on 10 Ottobre 201618 Luglio 2017 by Fedra

Learn to “gamify” your event in a way that will keep attendees engaged and participating.

The basic idea of gamification is to apply “game mechanics and game design techniques in nongame contexts.” If employed effectively, it can increase engagement and encourage active participation.

Oftentimes, meeting attendees go through the motions of attending an event or a conference—they show up at sessions and attend networking events—but how can you ensure those attendees are actually learning, engaging and networking?

One clever approach? Gamify your event.

Gamification can help increase:

attendance at sessions, breakouts and networking events;
networking success;
social interactions and mentions; and
the fun factor!

Now, here are two steps to help you try it at your next event or meeting.

Step 1: Determine the goal of your meeting, and determine how gamification can help you achieve that objective.

Attendance: If increasing attendance is a goal, consider using a check-in game (digital or otherwise) for attendees. Reward the attendee with the most check-ins.

Networking: Want to ramp up your next networking event? Really get people mingling—and gaming—by rewarding the attendee who collects the most business cards or who scans the most nametag QR codes.

Social: Boost engagement, interactions and mentions on social media by tracking attendee participation across specified platforms. Reward attendees for being the most active and socially engaged.

Fun factor: Any method of gamification can make a meeting experience distinctly interesting, engaging and unique. The fun is inherent.

Step 2: At the end of any game, there’s a winner, right? The same goes for the gamification of your event.

The “prize” need not be monetary; it could include status rewards—think VIP access to networking events, dinners or cocktail receptions. Other prizes could be event swag, gift certificates from local businesses and services, and access to or discounts on hotel amenities.

How to work a room

Posted on 7 Ottobre 201618 Luglio 2017 by Fedra

Knowing how to ‘work a room’ is a valuable talent.

Make it your mission to meet as many people as possible. Don’t spend all of your time with only one or two people. Even if you buttonhole CEOs, they probably don’t want to spend the whole evening with you glued to their elbow.

Introduce people to other people: everyone is there to meet people. By introducing people you know to others, you are helping the process and creating goodwill to boot.

Obviously, you are there to sell yourself, but don’t just turn into a speechmaker.

Ask questions to get others talking about themselves. Most everyone likes to talk about themselves. And, you could learn some valuable info that you can use later. For example, if someone mentions that their son is on the football team at school, at another meeting it makes a great opening to ask about how their son’s team is doing.

Reserve two pockets for business cards. One pocket is for your cards. The other pocket is where you put cards you receive from others. This keeps them separate and you don’t hand out someone else’s card inadvertently.

Turn your cell phone off. Interruptions are distracting and make it appear that you value your caller more than the person you are talking with.

The old adage of not discussing politics or religion holds true. With so many divergent opinions out there, you do not want to get embroiled in an argument you cannot win. It is the best way to make a bad impression.

And, lastly, industry receptions may look like a party, feel like a party and sound like a party – but they are not parties. They are social business events. If you drink too much and make a fool of yourself, people will remember that about you for years.