Tag: corporate

How to turn your event into a brand experience

How to turn your event into a brand experience

Audiences are no longer spectators, they expect more – to be a part of the action.

Branding an event is about keeping your key messages clear, and in the mind of your attendees.

You want them to remember the call to action and the company or product name long after they’ve left, so you can get the best return on your investment. That’s why it’s vital that any logo or naming is prominent throughout the event experience – prior to arrival, through the event itself, and at any other additional events such as dinner or awards presentations.

Your options have increased from the standard vinyl banners and signs, to now an almost unlimited palette of tools, so take advantage of the latest physical, social and digital opportunities to engage your audience.

1. Digital immersion

Immersive marketing is about creating an experience that totally captures your attention and digital techniques have all the power here. They’ve become the new black, offering a number of high-powered, large-scale projectors, projection mapping and flat panel displays that can catapult brands front and centre. LED walls, pixel mapping and digital signage are all techniques that can surprise and delight your attendees, and leave a lasting impression.

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2. Social immersion

The best way to define what makes an experience immersive is to see how it differs from non-immersive events – does the branding interrupt the flow of the event? Do the messages feel clunky or forced?

An immersive event will seamlessly and imperceptibly integrate the brand into every element of the event so capture your audience’s attention and let them create a buzz for you online.

If you can convince your audience to post the event’s content to their networks using your company or event’s hashtag, incorporating your graphics and spreading your message, then you will have gained some of the most valuable endorsement possible – word of mouth.

This sort of two-way communication encourages attendees to get involved and become an integral part of the event, thus immersing them in the event from a social perspective.


3. Physical immersion

There’s still a huge range of applications for tangible, three-dimensional objects to support your message, and depending on your event, budget and brand they can sometimes be more effective than their digital equivalents.

People absorb and retain information from a book differently than a screen, and different people respond to various mediums, so cover your bases using physical displays as a solid reinforcement of your brand that can be touched and shared in way that an electronic image can’t be.

Consider whether or not your event requires stunt theming, or whether you can tailor these three marketing strategies listed above to create an experience that too immerses your audience in the brand and key messages of the event.

Corporate events: the importance of networking

Corporate events: the importance of networking

During corporate events networking, contact with the people who are attending the event is essential: events give the opportunity to establish a connection with different types of people that could affect your career.

There are some basic rules that might help you make a good impression on the guests.

The importance of posture and breathing


The body language, for example, immediately reveal your personality: if possible, try to eliminate all these negative thoughts from your mind and replace them with positive beliefs about how you are brilliant, funny and able to entertain the person in front of you.

Give much importance to two elements:

  1. Take a deep breath and imagine that positive energy penetrates into your body, exhale by making sure that the negative energy totally abandon yourself. This technique will help you relax and give the best of you.
  2. Before crossing the threshold of the event make sure to adopt the right posture: remember that the first impression that you will do will accompany you for the rest of the day so, before entering, make a deep breath, hold hands and shoulders relaxed and the head straight.

The active listener


Spend time to listen to what the person in front has to say, try not to play the role of passive listener but try to interact by asking questions related to the context, the event or the work they do your correspondent.

Look into my eyes

During the call you establish a connection with the person in front of you looking into her eyes, so you’ll be there and you will show more attentive and interested in what you are talking about.

Add new content to the conversation

Prove to your speaker you have much in common in your experience, this will help keep the conversation active and will allow you to add content, exchange ideas and considerations. Do not forget to ask questions: this is a little trick that facilitates the exchange of views and maintains a high level of attention.

Rely on your smartphone


 Today smartphones facilitate contact with others: instead of giving your business cards, ask friendship in different social networks in order to simplify the communication.

Understand when the conversation is over

The purpose is to get in touch with as many people as possible, people who could be useful especially at a working level. For this reason if you find that the conversation with one of your contacts is finished do not go well, say politely goodbye and start a new dialogue with other people who are there for your same reason: networking.

Once you follow these simple rules it is vital to stay in touch with people we meet on that occasion, so you are able to build a relationship that can turn into something important for your career.